Toronto tourism key to go pro.

Opportunity. There is so much opportunity for Toronto Tourism to capitalize on the world market. The goal is to get Ontario and Toronto a bigger share of the $2 billion spent by tourists around the world everyday.
Toronto is the main gateway for visitors to the province, representing almost 50 per cent of the market, and there’s no shortage of what this city can do to improve. There is much talk about the Liberal government is wasting money on the wrong kind of advertising. The article then mentions that Toronto needs to be advertising in the States and Europe and all over the world. A solutions that is mentioned for our money to be better spent is get the money to flow on the waterfront, saying only a fraction of what was pledged by all three levels of government has been spent.
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